Ibex delivers a fully automated set of machine learning algorithms and has been proven to increase the profitability of retention campaigns at scale powered by machine learning algorithms.
Ibex deploys a number of machine learning algorithms to predict the likelihood of deposit for each player, as well as the impact of every action.
These models have been designed by a team of data scientists with years of experience in marketing and gaming and allow scientific precision when selecting offers.
With Ibex, the whole retention campaign life-cycle can be fully automated: selecting and sending the optimal offer for each player, measuring the impact of each action and re-calibration of the machine learning models. This approach allows Ibex to scale without requiring a larger retention team to intervene manually.